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Brand valuation
Results: 56

#	Item
21	Press Release – For Immediate Release Lego Overtakes Ferrari as the World’s Most Powerful Brand   Add to Reading List Source URL: www.brandfinance.com Language: English - Date: 2015-04-13 13:55:44 Brand valuation Brand Finance Brand Lego Marketing Identification Brand management
22	Research Note The value and importance of the South African Nation Brand Dr Petrus de Kock Add to Reading List Source URL: www.brandsouthafrica.com Language: English - Date: 2014-07-07 02:21:49 Business Brand valuation International relations Brand management Foreign direct investment Brand Finance Brand BRIC Mergers and acquisitions Marketing Foreign relations of Brazil Foreign relations of India
23	Closing the Gap Between Compliance and Accelerated Performance How leading companies Add to Reading List Source URL: www.brandchannel.com Language: English - Date: 2014-08-05 11:48:33 Management Brand valuation Communication design Graphic design Social responsibility Interbrand Brand Creating Shared Value Business value Brand management Marketing Identification
24	BF_REPORT_LINEGRAPH_top5 hist Add to Reading List Source URL: www.brandfinance.com Language: English - Date: 2015-03-19 08:00:36 Brand valuation Communication design Graphic design Brand Finance Product management Brand equity Brand ISO 10668 Positioning Marketing Identification Brand management
25	Joanna MB Optimor_Brand Intangibles_071406v.1 Add to Reading List Source URL: unstats.un.org Language: English - Date: 2011-02-08 13:27:37 Financial accounting Millward Brown Brand management Brand equity Amortization Brand Intangible asset Valuation Finance Business Marketing
26	Financial applications for brand valuation Delivering value beyond the number Add to Reading List Source URL: www.brandchannel.com Language: English - Date: 2014-05-06 16:21:13 Brand valuation Communication design Graphic design Product management Interbrand Mergers and acquisitions Brand Touchpoint Valuation Marketing Brand management Identification
27	Panel Introduction (Jim Gregory) The brand is an intangible, which in accordance with GAAP (Generally Accepted Accounting Principles) cannot be placed on the balance sheet unless it has been bought or sold. Therefore, i Add to Reading List Source URL: tenetpartners.com Language: English - Date: 2014-11-14 23:41:19 Generally Accepted Accounting Principles Financial accounting Financial economics Intellectual property law Financial markets Valuation Intangible asset Fair value Goodwill Finance Business Accountancy
28	10 Reasons Brand Valuation Matters for Boards The corporate brand is probably the least understood asset in most companies, yet it can be one of the greatest tools to building corporate value. Here are ten reasons that b Add to Reading List Source URL: tenetpartners.com Language: English - Date: 2014-11-14 23:41:55 Communication design Graphic design Product management Brand Mergers and acquisitions Rebranding Valuation Brand architecture Corporate social responsibility Marketing Brand management Identification
29	VALNES Corporate Finance GmbH Westendstraße 28 ◦ 60325 Frankfurt OECD Committee on Fiscal Affairs Add to Reading List Source URL: www.oecd.org Language: English - Date: 2014-07-21 02:53:39 Business law Intellectual property law Brand valuation Patent law Royalties Valuation Business valuation ISO 10668 License Business Finance Financial economics
30	How Useful are Brand Valuation Methods? A Validation Study Marc Fischer, University of Cologne and UTS Business School, Sydney 1 Tobias Hornig, Siemens AG 2 SUMMARY Add to Reading List Source URL: tenetpartners.com Language: English - Date: 2014-11-14 23:41:18 Measurement Discriminant validity Construct validity Scale Convergent validity Predictive validity Nomological validity Test method Marketing Validity Science Statistics